Dugan's Travels Invests in the Next Chapter of Advisor Support

Dugan's Travels strengthens its team, education, technology, and advisor resources with a continued focus on helping independent advisors grow.

BREMERTON, WA, August 15, 2026 /24-7PressRelease/ -- Agency strengthens its support team, education, technology, supplier partnerships, and advisor development initiatives as it prepares for its next chapter.

Dugan's Travels is continuing to invest in the people, tools, education, and relationships that help independent travel advisors build successful businesses.

As the travel industry continues to evolve, Dugan's Travels is taking a thoughtful look at what its advisors need, not only today, but in the years ahead. That includes strengthening the team behind the advisors, improving internal processes, evaluating technology, expanding educational opportunities, developing advisor communities, and continuing to build meaningful supplier partnerships.

"We've never wanted growth just for the sake of being bigger," said Jennifer Dugan, owner of Dugan's Travels. "We want to be better. That means continually looking at what our advisors need, what our team does well, and where we can make improvements that provide meaningful support."

Strengthening the Team Behind the Advisors

One of the biggest areas of focus at Dugan's Travels is the support structure working behind the scenes.

The agency is taking a closer look at how its team works together, how responsibilities are divided, and how each person's individual strengths can best serve the advisor community.

Christina, Shari, Tracy, Joleen, Cecily, Barb, and Jennifer all contribute to supporting Dugan's independent advisors in different ways. As the agency evolves, responsibilities are being refined across areas including advisor education, new-agent support, supplier relationships, events, Five Star advisor development, webinars, peer-to-peer learning, internal processes, and everyday advisor support.

The goal is not simply to give people more responsibilities or create more programs. It is to make sure the right people are focused on the right things.

"We have talented people with very different strengths," Dugan said. "Part of my responsibility as a leader is recognizing those strengths and figuring out where each person can make the biggest difference. Sometimes that means trying something, seeing how it works, and being willing to adjust."

For advisors, the work happening behind the scenes is intended to result in clearer communication, stronger educational opportunities, better-defined areas of support, and a team that works cohesively to help advisors get what they need.

Investing in Education That Helps Advisors Grow

Education continues to be an important part of the Dugan's Travels advisor experience, but the agency is looking beyond simply offering more training.

The focus is on creating opportunities that advisors can put into action in their own businesses.

Dugan's Travels is strengthening its webinar program and continuing to develop programs designed for advisors at different stages of their businesses.

The agency's Five Star community will continue to provide opportunities for established and higher-producing advisors to connect, learn, and explore topics relevant to the next stage of their growth.

At the same time, Dugan's Travels remains committed to helping newer advisors develop the knowledge and confidence needed to build strong foundations for their businesses.

Learning From Other Advisors

Peer-to-peer learning is also becoming an increasingly important part of advisor education at Dugan's Travels.

Through its Hear From Our Peers series, advisors have the opportunity to learn directly from fellow Dugan's advisors about what is working in their businesses.

Rather than focusing only on traditional training, these conversations allow advisors to hear real experiences, ideas, challenges, and successes from people who are actively building travel businesses of their own.

Upcoming programming will include an advisor sharing how her love and knowledge of Scotland became part of her travel business, giving other advisors an example of how personal interests and destination expertise can develop into a specialty.

The agency plans to continue exploring ways to expand peer-led education and give advisors more opportunities to learn from one another.

Creating Stronger Connections Through Dugan's University

Dugan's University, commonly known within the agency as DU, remains an important part of the Dugan's Travels community.

DU brings together advisors, team members, and supplier partners for education, relationship building, networking, and shared experiences.

As the agency continues planning future DU events, it is also looking at how different members of the support team can take ownership of specific parts of the experience, from new-agent activities to advisor gatherings and supplier involvement.

The goal is to make DU not simply an event advisors attend, but an experience that helps strengthen relationships and provides ideas they can take home and use in their businesses.

Evaluating Technology With Purpose

Dugan's Travels is also reviewing technology and systems with an eye toward what will provide the greatest long-term benefit to its advisors and support team.

That includes evaluating CRM options and looking carefully at functionality, usability, cost, and the practical needs of independent advisors.

Rather than adopting technology simply because it is new, the agency is taking the time to test, evaluate, and determine whether a system will genuinely improve the advisor experience.

"We want technology to solve problems, not create new ones," Dugan said. "There are always new platforms and tools available, but the question for us is whether they actually make things better for our advisors and our team."

Continuing to Invest in Supplier Relationships

Supplier relationships remain another important part of the Dugan's Travels model.

Through its Inner Circle program, the agency works to develop deeper relationships with supplier partners that want to actively engage with the Dugan's advisor community.

Those partnerships can create opportunities for education, marketing, events, product knowledge, advisor-to-supplier relationships, and business development.

Planning is already underway for the next year of Inner Circle partnerships, with a continued emphasis on relationships that provide meaningful value to Dugan's advisors.

Better Support Doesn't Always Mean More

One of the guiding ideas behind the changes at Dugan's Travels is that improvement does not always mean adding something new.

Sometimes it means improving what already exists.

That can mean clarifying a process, giving someone ownership of an area that fits their strengths, improving communication between team members, eliminating unnecessary steps, or reconsidering a tool that no longer serves the agency as well as it could.

"We already do a lot," Dugan said. "Our next chapter isn't about seeing how many more things we can add. It's about looking at everything we're doing and asking: Is this useful? Is it working? Is the right person handling it? And does it ultimately help our advisors?"

Investing in People

Dugan's Travels began with a focus on helping people build travel businesses while having the flexibility to create lives that worked for them. That philosophy continues to influence how the agency approaches its future.

The tools have changed. Technology has changed. The travel industry has changed.

But the importance of people, relationships, education, and support has not.

As Dugan's Travels moves into its next chapter, the agency intends to continue evolving while staying grounded in those principles.

"We're going to keep trying things, learning, listening, and adjusting," Dugan said. "I don't expect every idea to be perfect the first time. What matters is that we're willing to keep looking at ourselves and asking how we can do a better job for our advisors and for the people who support them."

For Dugan's Travels, the next chapter isn't about becoming the biggest host agency. It's about continuing to build a stronger one, one advisor, one relationship, and one improvement at a time.

Founded in 1997 by Jennifer Dugan, Dugan's Travels is a host agency dedicated to helping independent travel advisors build successful, sustainable businesses. With a focus on education, advisor support, community, and strong supplier relationships, Dugan's Travels provides advisors with the tools, resources, and opportunities they need to grow at every stage of their business. For nearly three decades, the agency has remained committed to developing professional travel advisors while maintaining the supportive, relationship-driven culture on which it was founded. More information can be found at https://duganstravels.com/

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