New VIU by HUB Personal Insurance plugin lets consumers in 48 states compare home and auto quotes from many carriers in ChatGPT, backed by a licensed VIU by HUB advisor who follows up to answer coverage questions and bind coverage

• The VIU by HUB Personal Insurance plugin is the first-of-its-kind to offer mainstream personal lines home and auto insurance shopping from a broker with broad carrier access
  
  
• Consumers interact with the VIU by HUB Personal Insurance plugin in ChatGPT, or upload a photo of their declarations page, then compare quotes from many carriers
  
  
• Once a consumer selects a quote through the VIU by HUB Personal Insurance plugin, a licensed VIU by HUB advisor follows up directly, answers coverage questions and binds the policy

CHICAGO, Nov. 11, 2026 /PRNewswire/ -- VIU by HUB, an omnichannel insurance brokerage platform backed by Hub International Holdings, Inc. ("HUB"), a leading global insurance brokerage and financial services firm, today launched the VIU by HUB Personal Insurance plugin in ChatGPT, giving consumers a way to find home and auto insurance within a ChatGPT conversation, with follow up from a licensed advisor. The plugin is available now in 48 states. It is a first-of-its-kind plugin in ChatGPT to offer both home and auto insurance shopping from a top insurance broker.

"The VIU by HUB Personal Insurance plugin advances HUB's broader digital strategy to evolve the mainstream consumer insurance experience across our digital portfolio," said Marc Cohen, President and CEO of HUB International. "It adds convenience for clients, brings us closer to the moment a client's coverage needs arise and expands HUB's addressable market."

The VIU by HUB Personal Insurance plugin meets consumers in ChatGPT, bringing standard personal lines home and auto insurance service to consumers on their own schedule. Consumers can describe their coverage needs or upload a photo of their declarations page to pull the policy details directly, cutting out manual data entry and the back-and-forth that often slows down the process.

"Most digital insurance tools get you a quote fast. They're not built to help with the complex decisions that come after," said Bryan Davis, President of VIU by HUB. "The VIU by HUB Personal Insurance plugin, now available in ChatGPT, pairs speed with expert guidance. A consumer still gets a real person, licensed and unbiased, on the other side of the decision, no matter how they come to us."

Through the VIU by HUB Personal Insurance plugin, quotes load in real time as VIU by HUB checks rates across a wide range of carriers, offering both breadth of choice and depth of coverage to meet any personal lines need. Consumers compare carriers, premiums, coverage and deductible tiers side by side. A licensed VIU advisor follows up on whichever quote they choose, answering their questions and confirming the details before binding the policy.

The VIU by HUB Personal Insurance plugin is one part of how VIU by HUB is working to transform the insurance shopping experience, combining digital quote comparison with access to licensed advisors.

To get started, find the VIU by HUB Personal Insurance plugin in ChatGPT's plugin directory, or start a ChatGPT prompt with "@VIU by HUB Personal Insurance" to surface the plugin and connect. A full walkthrough is available on the VIU by HUB website at viubyhub.com/chat-gpt-plugin.

About VIU by HUB
Headquartered in Chicago, Illinois, VIU by HUB is a licensed insurance agency and omnichannel insurance brokerage platform backed by one of the largest personal insurance brokers, Hub International. VIU provides a real-time insurance shopping experience for consumers, offering a wide choice of carriers and neutral, proactive advice. VIU also seamlessly integrates within the systems of its strategic partners in real estate, finance, automotive and other industries to meet customer needs and ultimately add value and drive new revenue. For more information, visit the VIU by HUB Newsroom.

About Hub International
Headquartered in Chicago, Illinois, Hub International Holdings, Inc. ("HUB") is a leading full-service global insurance broker and financial services firm providing risk, insurance, employee benefits, retirement and wealth products and services. With more than 21,000 employees in offices located throughout North America, HUB moves clients forward with clarity and confidence — for every ambition. For more information, visit Hub Media Center.

FAQ

What is the VIU by HUB Personal Insurance plugin?
A plugin in ChatGPT that lets consumers compare home and auto insurance quotes from a broad range of carriers, with a licensed VIU by HUB advisor available to bind coverage.

What states is it available in?
The VIU by HUB Personal Insurance plugin provides home insurance quotes in 48 states, all except Alaska and Hawaii, plus Washington, D.C. Auto insurance quotes are available in the same 48 states, but not D.C.

Does the plugin in ChatGPT sell or bind insurance policies on its own?
No. The plugin surfaces personalized quotes from a broad range of carriers. A licensed VIU by HUB advisor reviews and binds the policy.

How does someone start using it?
Open ChatGPT, connect the VIU by HUB Personal Insurance plugin from ChatGPT's plugin directory or start a ChatGPT prompt with "@VIU by HUB Personal Insurance," then describe what coverage you're looking for. A full walkthrough is at viubyhub.com/chat-gpt-plugin.

CONTACTS:
Nov. 11, 2026 Media: Shelley Rossetter
Phone: 863-397-8877
shelley.rossetter@hubinternational.com

Media: Jessica Wiltse
Phone: 312-596-7573
Jessica.wiltse@hubinternational.com

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SOURCE Hub International Limited