The family-owned specialty coffee brand is continuing its strategic growth across the Northeast and beyond, landing a new location in the iconic Kelly Square.
Worcester, MA (RestaurantNews.com) Identity Coffee Company, a New England–based, family-owned specialty coffee roaster focused on organic, ethically sourced coffee and community impact, has announced the sale of a new franchise territory in Worcester, Massachusetts. The location will be situated in the iconic and fast-growing Kelly Square district, positioning the brand for strong local engagement and long-term market success.
Kelly Square is one of Worcester’s most beloved destinations, offering dense foot traffic, continued redevelopment, and key community areas that align closely with Identity Coffee Company’s expansion strategy.
“Kelly Square is one of the most dynamic and recognizable locations in Worcester, and we couldn’t be more excited to bring Identity Coffee Company to the heart of it,” said Jonathan Cashman, Founder of Identity Coffee Company. “With its central location and proximity to Polar Park, home of the WooSox, this spot puts us right in the middle of the city’s energy and growth.
We’re proud to introduce Worcester to our all-organic, ethically sourced coffee and to become part of the community’s daily routine.”
Founded on a mission to deliver remarkable coffee while supporting meaningful causes, Identity Coffee Company offers a carefully curated lineup of coffee, served alongside a thoughtfully designed menu of lunch and breakfast items.
“At the heart of Identity Coffee Co. is a passion for exceptional coffee. From bold and rich dark roasts like Raven Organic to vibrant, balanced blends like FreeBird Organic, every batch is expertly roasted to bring out the best in every bean,” added Cashman. “All of our coffees are 100% organic and ethically sourced, reflecting our commitment to both environmental responsibility and outstanding flavor.”
The brand supports charitable organizations through the sales of its FreeBird roast, specifically supporting rescue missions that find and free victims of slavery and human trafficking.
“Our mission goes well beyond exceptional coffee. Identity Coffee Co. believes in great coffee for a greater cause, supporting meaningful initiatives and strengthening the communities we serve,” he said.
The coffee shop franchise also has a Coffee Club subscription that makes it easy for coffee lovers to enjoy premium beans all year long – spreading brand awareness with every buy and delivering beans nationwide.
“Our Coffee Club offers customizable delivery options and free shipping on subscription plans,” said Cashman. “Whether customers are discovering Identity Coffee for the first time or looking to elevate their daily ritual, the Coffee Club delivers convenience, consistency, and value with every order.”
As Identity Coffee Company accelerates its franchise growth, the brand has partnered with Franchise Marketing Systems to support franchise development and sales nationwide. Through this partnership, Identity Coffee Company has built a scalable franchise system designed to support both first-time and experienced operators.
Franchise partners receive comprehensive support, including site selection guidance, store design and branding standards, operational training, marketing strategy development, and ongoing business support. Franchisees also benefit from established supplier relationships, proprietary roasting expertise, and access to the brand’s growing Coffee Club subscription program, which drives recurring revenue and brand loyalty beyond the café walls.
The Worcester franchise is part of a broader expansion plan for Identity Coffee Company, which includes a second Worcester location as well as new shops planned outside of Allentown, Pennsylvania, and in Nashville, Tennessee.
As the brand continues to grow, Identity Coffee Company is seeking franchise partners who align with its purpose-driven approach and commitment to quality. More information about franchise opportunities is available at IdentityCoffeeOwners.com.
About Identity Coffee Company
Identity Coffee Company is a family-owned specialty coffee roaster based in New England, dedicated to crafting exceptional, all-organic, ethically sourced coffee while supporting meaningful causes. With a focus on quality, sustainability, and community impact, Identity Coffee Company offers expertly roasted coffee, a thoughtfully curated café menu, and an innovative Coffee Club subscription delivering freshly roasted beans directly to customers’ doors. As the brand expands through franchising, Identity Coffee Company remains committed to fostering connection, mindfulness, and purpose in every cup.
Media Contact:
Jonathan Cashman
jonathan@identitycoffee.com
615-618-1918
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