Shopify Platinum Partner, RunDTC, led the brand's SFCC-to-Shopify replatform and deployed Shopify POS across retail and outlet stores

NEW YORK, Feb. 23, 2026 /PRNewswire-PRWeb/ -- RunDTC is announcing its recent partnership with Dooney & Bourke to modernize the brand's entire retail ecosystem. The engagement spans both digital and physical commerce, including a full global eCommerce replatform from Salesforce Commerce Cloud (SFCC) to Shopify and the deployment of Shopify POS across Dooney & Bourke's retail and outlet stores.

As consumer expectations continue to evolve, heritage brands are increasingly investing in scalable, unified technology platforms capable of supporting modern shopping experiences. Dooney & Bourke selected RunDTC for its deep Shopify expertise, omnichannel implementation experience, and proven ability to guide complex enterprise transformations with precision and speed. A key driver of the project's success was RunDTC's client-side experience, bringing an operator's perspective to every decision. By understanding the realities of eCommerce and retail operations firsthand, RunDTC was able to align the technology with the practical needs of the teams responsible for driving and sustaining growth.

RunDTC migrated Dooney & Bourke's global eCommerce storefronts from SFCC to Shopify, transforming the brand's digital presence into a modern, high-performance, and scalable platform for growth. The results were improved site speed, greater merchandising agility, and a more intuitive customer experience, while significantly increasing operational efficiency and enabling faster iteration and feature development.

In parallel, RunDTC configured and deployed Shopify POS across Dooney & Bourke's retail and outlet locations. The rollout included hardware installation, POS application configuration, integration of inventory, pricing, payment gateways, and customer data, on-site staff training, structured user acceptance testing (UAT), and support through go-live and post-launch hypercare. By connecting in-store transactions directly to the eCommerce engine, Dooney & Bourke unified inventory, promotions, and customer profiles across all channels.

"This modernization represents a critical evolution for Dooney & Bourke," said Paul Zaengle, CEO at RunDTC. "By unifying digital and physical commerce into a single connected ecosystem powered by Shopify, we're helping the brand operate with greater insight, deliver unified customer experiences, and unlock new opportunities for growth."

Central to the partnership, and to the success of both initiatives, has been a deeply collaborative approach, with strong client-side leadership and operational engagement ensuring alignment, adoption, and long-term impact across teams. RunDTC provided dedicated program management to coordinate execution across the Dooney & Bourke, Shopify, and internal teams. In parallel, RunDTC's CRO specialists applied conversion-focused insights to the eCommerce experiences, optimizing customer journeys from product discovery through checkout.

"Our transition from SFCC to Shopify marked a major step forward in how we operate digitally. RunDTC's partnership throughout the replatforming process enabled us to modernize our global eCommerce experience without disruption, while significantly improving performance, agility, and scalability. The strength of this partnership has positioned us to evolve alongside our customers' expectations," said Matt Lowe, Director of Digital & eCommerce at Dooney & Bourke.

The successful launch established a single, scalable commerce foundation for Dooney & Bourke, positioning the brand to innovate more quickly, operate more efficiently, and deliver a consistently premium experience across every brand touchpoint. As part of the transformation, RunDTC successfully launched both dooney.com and ilovedooney.com on Shopify, reinforcing the brand's digital footprint across its two key sales channels. The collaboration set a new benchmark for how luxury and heritage retailers can future-proof their businesses through strategic, technology-led, transformation.

About RunDTC

Working with global brands such as Steve Madden, Brooklinen, and Ariat, RunDTC enables our clients to move quickly and grow faster by elevating and optimizing the Commerce, Marketing, Order Management & Customer Service systems and processes that drive their businesses. As a trusted Shopify partner, RunDTC uses its decades of brand and agency experience to craft unified commerce solutions that support the personalized customer journey brands strive to deliver. Learn more at rundtc.com.

Media Contact

Jolene Jeske, RunDTC, 1 000000000, hi@rundtc.com, https://www.rundtc.com/

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SOURCE RunDTC